Deceit and Marketing

“Yelling with gusto used to be the best way to advertise your wares. There was plenty of media and if you had plenty of money, you were set. Today, of course, yelling doesn’t work so well” Seth Godin, best selling author of Permission Marketing.
Marketing as a function has run through the range of communication options that have been available through the ages—from yelling, advertising on walls, print, radio, television, direct selling, Internet… and then coming back a full circle to sell the old engine on a new body. That's why, looking back from time to time is a good way of moving forward. And recounting the marketing story through ads and the four Ps of marketing (product, price, promotion and placement) is a good check.