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Tuesday, November 18, 2008

Product Placement in TV Shows - GM

Even in a fictional world, it seems General Motors cannot catch a break. The struggling car company’s deal to integrate two vehicles into the NBC drama “My Own Worst Enemy” hit an obstacle when the network confirmed that it was canceling the series after only four episodes had been shown. The partnership represented a big push for both G.M., which has sought new ways to market cars and trucks in a troubled economy, and NBC, which has aggressively recruited advertisers to underwrite some of the production costs of its shows.
Product placements in television shows and films have always existed, but they have become more elaborate in recent years. The newest forms of brand integration now make cars into characters and insert insurance company messages into story lines, and automakers like G.M. are driving much of the innovation, lending their vehicles for scenes and signing expensive partnership deals with Hollywood producers.

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