Product Positioning

Product positioning and marketing: Aloe cool and fresh lotion soothes and energizes skin with Aloe Vera and cucumber extracts. Aloe cool and fresh lotion caters to those with tired skin or those who just want a lotion with simple moisturizing effect instead of for example, evening out skin tone which is done by Healthy Body Complexion.

Vaseline Intensive Care Lotion’s slogan is: ‘Every drop is a promise to your skin’ and ‘Promise to keep your skin in the best shape of its life’

Usage instructions: Apply daily as necessary

Cautionary or warning statements: None

Fragrance type/Classification: Aloe Vera, Cucumber

Brand Image: Vasline Intensive Care has an image of having the ability to cater to a wide range of customers, Aloe cool and fresh lotion proves this ability by catering to a particular range.

Target Group: Women of all ages