Green Marketing

Everywhere your turn, there’s talk about the environment and how businesses need to be socially responsible to minimize their impact on the environment. Finally, the earth we take so much from is going to be getting some payback.
In the United States today, we are currently in the Age of Green Consumerism, where the consumer is expected to bear almost the full weight of making the right environmental decisions, from using the right recycled toilet paper and replacing light bulbs to driving the right car. But where is the quality assurance of the information that the consumer is to use to make those decisions? First, consider the development of innovations. At the beginning of innovation cycles, products are always more expensive to produce and can be considerably more energy intensive. But as production grows, the kinks come out of the system, scale efficiencies are realized, and the innovation realizes its potential. According to this way of thinking,hybrids will, as they get popular, achieve real energy returns on the energy invested, and reduce dependence on oil.