Brand Loyalty Becoming Serious Business for Automakers

This person is definitely a Mustang lover to have the logo tattooed on his arm. Thats Brand Loyalty for you.

Thanks to the current state of the economy and plummeting sales in the automotive market, it’s no secret that the luxury car market has nearly come to a screeching halt. When you include Mercedes Benz, BMW and Lexus in that list - all reporting huge losses in September and October - we’ve got ourselves one severe crisis in the automotive industry. In a climate where competition is king and advertising budgets are under pressure, auto makers are now targeting customers who have not yet decided whether to stay or stray from the luxury brand they currently own and drive. There are basically three types of vehicle owners - the defectors, the loyalists and those that are undecided. Which ones do you keep?