Why Apple iPhone is a failure in India

Lost Opportunity. IPhone’s launch in India has been dubbed the biggest failure of a top-notch brand from a well regarded company in recent times. Besides a very high price tag, one main reason behind iPhone’s failure in India is that there was a very weak link as far as consumer confidence was concerned. Flawed sales and distribution model and communication failure were the biggest reasons behind iPhone’s debacle. The company failed to strike a connection with Indian consumers. Apple refused to share its future strategy for India. Analysts, however, say the company will have to plug many gaps in its distribution and marketing and most importantly, open a direct communication channel with consumers, if it wants a meaningful presence in India.