The New Chrysler

In this recent Chrysler advertising campaign, called “The New Chrysler: Get Ready for the Next Hundred Years,” features three babies in car seats, representing Chrysler, Dodge, and Jeep; they’re meant to suggest that the automaker is ready for a new generation. To assure consumers that the company is focused on quality and reliability, Chrysler is also offering a lifetime warranty for engines and transmissions for as long as its cars are owned by their original buyers.
Marketing experts say that these efforts still might not be enough to turn skittish consumers into confident buyers of domestic vehicles anytime soon. Once a brand diminishes in the eyes of consumers, it can take years to bounce back.