As Water Sales Dry Up, Nestlé Pans Soda

Concerns that bottled water is a bad choice for the environment have cooled sales of the hot-selling product. But Nestle, the world's biggest bottled-water producer, is trying to persuade consumers they should worry more about another drink: soda.

The company recently began showing TV spots for its Nestle Pure Life on U.S. Spanish-language channels such as Univision and TeleFutura touting water as a healthier alternative to sugar-filled soda drinks. Nestle - which also owns the Perrier, Poland Spring, Vittel and Aquarel brands - plans to expand the campaign into English-language TV and print ads across the U.S. in the first quarter of next year