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Friday, November 7, 2008

Sub-culture ad follow-up on my observation

As promised in a previous post, this ad proves that marketers are still stereotyping consumers who could be potential buyers. In this Levi's commercial, a "straight" man pulls his jeans up, and a phone booth comes up with a woman in it. They walk away together. This ad is shown on "public" television and not the other version. I will prove marketers stereotype with another follow-up ad which is similar.

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