Holiday Advertising

The Holidays are upon us once again and it's not uncommon to have a business that relies heavily on certain seasons for increased sales volume. How worried are retailers that a crisis in consumer confidence could cast a pall on Christmas shopping? For most retailers, and other industries such as travel, the December holiday season is a significant time for sales.Timing and preparedness are keys to handling seasonal activities. Often off-season planning is as time-consuming as the actual selling is during the busy season. As soon as one season concludes, some of your staff should be working on the next season. Be careful, however, not to be too hasty in launching seasonal campaigns. Trying to sell people Christmas decorations in late August will be lost on most people who are still in a summer state of mind. Whereas, advertising and selling decorations a week before christmas will put you at a great loss. Consumers are known to decorate way ahead of the actual date of that specific holiday. Plan wisely.