What TiVo is doing to Advertising

We all get annoyed with the myriad of advertisements that interrupt our favorite TV shows, and it's just suspense we don't need. We wanna see what happens next and we wanna see it NOW!!! I don't care which ditzy celeb Macy's is trying to market--they're the ones getting paid a bundle--not me!! That stuff may work on kids watching Cartoon network, because an advert will show the hottest new toy, and you know mom's gonna hear about it later. But for grown folks who like drama, it's gotta stop. But then there was a silver lining on the dark cloud of advertising----TiVo: a Digital Recorder, which records your favorite shows without the ads. Now because of TiVo, the majority of television ads in homes with DVR simply won't be seen. It's going to be incredibly painful for advertisers, and for the whole television industry. Now TiVo is trying to change its image as being unfriendly to advertisers, therefore, over the past year, it has started to more aggressively embed advertising throughout its navigation menus in much the same way as internet ads are sewn into a website. At least they give you the freedom to view ads as you wish, and not forced on you.