Walmart Is Set to Sell a $99 iPhone

Apple's iPhone is headed for Walmart. According to Bloomberg, the retail giant is set to sell a 4GB iPhone for $99. The current 8GB entry-level model is $199 plus a two-year AT&T-service subscription.
The right venue?
Having Walmart move your products is a no-fail proposition for most brands. But if you're a brand with high aspirational appeal such as Apple, do you want your wares showcased an aisle away from laundry detergent and 10-packs of boxer shorts?
Anything to increase sales I guess.