The Power of Color in Marketing

Which colors raise your pulse? Red and Yellow
Which color makes you hungry? Red
which color is the happiest color? Yellow
Which color is the most popular in the United States? Blue
Which color represents dependability? Brown
Which color is used most often in one-color logos? Blue
Which color, when added, makes other colors appear sweeter? White

- Red is the color of love, passion and romance. Red is daring, expressive, competitive and aggressive
- Yellow represents joy and happiness. Yellow demands attention, and products packaged in yellow are often noticed first.
- Blue symbolizes stability, reliability, establishment, trust, confidence, constancy and truth. This is why many financial
institutions use blue in their logos.
- Orange is the color of harvest and is one of the most edible colors.
_ Green depicts nature, freshness and health. It immediately reminds you of the fresh outdoors.
- Purple denotes royalty, nobility, spirituality, mysticism and sensuality. It is also known to depict loneliness.

Marketers have been hoping that these colors will live up to their meanings and sell their products for them.