To allow consumer's a greater understanding of the marketing world and the tactics used today by businesses to capture their attention and to persuade them to buy, PBS Frontline created a show called The Persuaders. Loaded with interviews of industry veterans, including a look at the psychology behind consumer decisions, this show is both powerful and frightening. How we feel and how we define who we are, especially through our purchases, is the foundation for a persuader's videos.
You can take a look at it online, and see what the marketing clutter is all about.
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